Chris Reilly
Strategist, entrepreneur, dual US/Portugal citizen, and founder of Smartscout LDA.
Mission
Make travel feel better for visitors and the places that host them.
Feliz exists because the next travel platform should help destinations shape demand, not simply extract it.
Why Portugal
A focused launch market with global lessons.
Portugal has world-class demand, strong sustainable tourism ambition, EU-aligned policy momentum, and complementary pilot markets in Lisbon, Porto, and Sintra. That makes it the right place to prove that booking UX can serve both travelers and communities.
Values
Specificity over vague sustainability claims.
Local value over volume for volume’s sake.
Useful evidence over dashboards nobody acts on.
Team
Built by operators across travel, technology, policy, and growth.
Eric Hunsberger
Xtravar Group; scalable travel-tech architecture, product development, and technical delivery.
Travis Dredd
Ex-White House and Embassy Paris; strategic partnerships, government relations, and global business development.
Michael Phelan
Fractional CMO with SaaS, travel-tech, go-to-market, and growth strategy experience.
Timeline
From Portugal pilot to destination operating system.
April-May 2026
Co-design sprint, data-sharing scope, dashboard configuration, and baseline data collection.
June 2026
Launch pilot flows for Lisbon, Porto, and priority destination partners; impact reporting begins.
Post-pilot
Review redistribution, partner satisfaction, giveback, and dashboard adoption before SaaS expansion.