Portuguese city square with people walking

Cities & DMOs

Civic dashboards that can influence bookings, not just measure them.

Feliz turns destination strategy into live demand nudges, flow maps, alerts, and reporting for DMO teams.

320%reported top-zone concentration growth
67%residents reporting tourism pressure
€0typical DMO revenue from behavior data

Command center

Demand shaping for teams with public accountability.

Live flow map shows visitor concentration across zones before pressure turns into crisis.

Demand alerts trigger when key thresholds are hit across sites, dates, or neighborhoods.

Nudge controls let DMO staff dial prompts up or down for specific zones and campaigns.

Impact reporting tracks redistribution, partner satisfaction, giveback activation, and dashboard adoption.

Baixa
High load
Almada
Capacity
Marvila
Promote
Sintra
Timed

Pilot model

Start with a no-cost pilot, convert into SaaS after evaluation.

Co-design

90 days

Data-sharing MOU, dashboard configuration, destination content brief.

SaaS scale

Post-pilot

Long-term subscription terms after redistribution and adoption metrics are reviewed.

Sintra use case

Redistribute peak demand across a heritage portfolio.

The Parques de Sintra pilot proposal centers on a simple booking moment: when Pena Palace approaches capacity, Feliz surfaces alternatives like Castelo dos Mouros, Monserrate, and Chalet d'Edla with availability, bundles, and clear visitor benefits.

Pilot KPIs

Redistribution rate from saturated sites to under-utilized properties.

Cross-site conversion from nudge to alternative booking.

Revenue per visitor with dynamic pricing and bundle tests.

Nudge acceptance validated through A/B testing.